A logo is one of the most important visual elements that represents a company. It’s your brand’s identity and should be memorable, unique, and reflective of your company’s values. At Metric Marketing, we take logo design seriously and have a comprehensive process to ensure that our clients receive the best possible product. Here is an inside look at our logo design process.
The Research Phase
We start with research—looking into the client’s business, their competitors, and any existing branding they may already have. We also look into what type of audience they are trying to reach. All this research helps us determine the tone and feel of their logo—from colors to fonts to shapes and images. After this phase is complete, we move on to sketching out rough concepts for their logo.
The Creative Process
Once we have some ideas in mind, we begin creating versions of the design in Adobe Illustrator or Photoshop. We refine these designs until we come up with something that works well for our client’s needs, ensuring that it stands out from similar logos in the same industry. During this time, we also work closely with our clients to make sure they are happy with the direction we are taking with their project.
Finalizing The Design
Once all revisions have been made, we finalize our client’s logo design by providing them with vector files so they can use it on any platform—whether it be web, print or social media channels—without losing quality or resolution. We also provide them with different sizes so they can easily resize when needed without distorting or blurring their logo design.
Conclusion: At Metric Marketing, we understand how important it is for businesses to maintain a consistent look across all platforms which is why our logo design process involves extensive research and creative exploration before arriving at a final product that reflects who you are as a business and resonates with your target market.
If you’re ready to create a powerful brand identity for your business through an impactful logo design contact us today!
